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Behind the Seams: How It All Started

Date Published: March 23, 2018 Brand/Company: Better Bodies Industry: Apparel/Fitness Link: https://www.betterbodies.com/behind-the-seams/how-it-all-started A simple yet revolutionary idea in the early ‘80s led to the creation of Better Bodies. It all started in the city of dreams. New York City in 1982 was a city of contrasts. Uptown versus downtown was one of many. 23rd street… Continue reading Behind the Seams: How It All Started

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The Relentless Mindset

Date Published: May 4, 2018 Brand/Company: GASP Industry: Apparel/Fitness Link: https://www.gaspofficial.com/blog/2018/05/04/relentless-mindset/ March 3, 2012. Branch Warren takes the stage to the sound of a quote from Sylvester Stalone in Rocky, “it ain’t about how hard you get hit, it’s about how hard you can get hit, and keep moving forward.” Only six months earlier Branch… Continue reading The Relentless Mindset

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The ULTIMATE interview question, and why I ask it EVERY TIME

I’ve been building my team for a couple years now and currently have 5 direct-reports in my role as Digital Marketing Manager at Fit Foods/MUTANT. It’s a competent group that works well together, even though every person on the team has a very specialized role with little overlap. That’s by design, and necessary because of… Continue reading The ULTIMATE interview question, and why I ask it EVERY TIME

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You’re doing live video? Great. Now DO IT BETTER.

Moving your live stream strategy from a cell phone camera to a legit broadcast setup doesn’t cost what it used to. Many businesses that don’t blink an eye at a $200,000 ad spend on FB then turn around and use an iphone for their live video on the same platform. But just because its a live stream on… Continue reading You’re doing live video? Great. Now DO IT BETTER.

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Video on Facebook: If it’s not native, YOU ARE DOING IT WRONG.

You need to be posting your video content natively on Facebook. If you don’t, you’re not getting the best possible bang for your buck with your video spend, and I’ll prove it below. But first, some backstory… For my current company, MUTANT, video is one of the cornerstones of our marketing strategy. Lots of video,… Continue reading Video on Facebook: If it’s not native, YOU ARE DOING IT WRONG.

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How To Turn YOUR Cause Into A Marketing Win: Muscles and Pitbulls

These days, you hear it about it in every business magazine, podcast, and website around: conscious capitalism. Thanks to Tom’s Shoes the 1-for-1 model is firmly ingrained in business culture. Companies like Starbucks have expanded employee benefits far beyond any similar retailer before them. Panera Bread donates all leftover baked goods to food banks and… Continue reading How To Turn YOUR Cause Into A Marketing Win: Muscles and Pitbulls

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When to WING IT

Date Published: August 25, 2015 Brand/Company: MUTANT Industry: Supplements/Fitness Link: https://shop.iammutant.com/shop/us/blog/behindthelens010/ Our video content is really good. I feel like I can say that without bragging as it’s pretty much agreed within the industry that MUTANT has the best videos. A lot of people ask questions about how much planning goes into some of our bigger… Continue reading When to WING IT